Everyone needs one. I don't care how small your company is. I don't care if you are simply an independent contractor working for a larger firm. When people say your name, what do they associate it with? Are you memorable for something?
Volvo = safety
It's that simple. You can't be everything to everyone.
Stay true to yourself. Have a little fun. Be passionate about what you do. And for god's sake...be memorable.
So....what's your brand?
The paradox of insular language
7 months ago
No comments:
Post a Comment