Friday, December 21, 2007

What's your brand?

Everyone needs one. I don't care how small your company is. I don't care if you are simply an independent contractor working for a larger firm. When people say your name, what do they associate it with? Are you memorable for something?

Volvo = safety

It's that simple. You can't be everything to everyone.

Stay true to yourself. Have a little fun. Be passionate about what you do. And for god's sake...be memorable.

So....what's your brand?

No comments: