Monday, December 3, 2007

Rejection

What do you do when your customer says, "no thank you". Do you lower your price? Do you simply give them more choices? Do you even have a clue as to why they said no in the first place?

Here's a clue......NEED. You simply did not show them why they NEEDED the service or product you offered. Do you have a clearly defined list of all the things that your service or product can do for your client?

For example, a Real Estate Agent approaches a For Sale By Owner (you are probably the 20th call they have received) and offers what? Why is it in the owner's best interest to give you the listing? What's in it for them? If you're stumbling answering this question, how do you think the owner feels?

Every objection is simply one step closer to a yes. Are you prepared to answer these objections? Have you practiced and role-played so your rebuttals come naturally? Doesn't sound like fun? That's why they call it work!!!!


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