Tuesday, September 23, 2008

You're never stuck!

Our lives have become chaotic. Most of us wish we got more sleep and had more time to spend with family. Stress related illness is through the roof as is the need for anti depressant and anxiety drugs. The financial markets are crashing. Why bother getting out of bed in the morning?

In times like these, it's critical that you find time to reconnect with yourself and prioritize what's really important to you. You have to find a way to do something you love. You have more options then you think!!!

A friend thought she was "stuck". She was miserable at her job but it paid well. She couldn't afford to take a pay cut nor did she have the savings or risk tolerance to follow her dream of opening a coffee shop. I urged her to find some other way that would allow her to slowly move in this direction, and we did.

She would set out to become an expert in this field. She spoke to dozens of owners, suppliers, and hundreds of customers. The information she compiled was incredible. Albeit, it took almost a year, as she still had a full-time gig.

The results? She opened up a marketing and consulting firm that strictly worked with small businness owners, with an obvious specialty in independently owned coffee houses. After 2 years, her self-employed income has surpassed her salaried income and she now has complete freedom to follow her dream if she chooses.

You're never stuck!

Tuesday, September 2, 2008

Staying Focused

It's never about how you start, but how you finish. If you've had a great year so far, I highly recommend not coasting into the holidays, content with your success for 2008.

You may be thinking....geez Eric, when is enough? Frankly, I am more concerned with keeping the momentum you've already built - keeping you sharp. Look at the many sports teams that have "coasted" into the playoffs, resting their best players. Most of these teams have made early exits!!!

Consistency and Momentum are king. Don't let complacency sabatoge the business you've worked so hard to build!!!