C'mon, even American Express sends you a Happy Holidays card. Is this who you want to be associated with?
Stand Out....send a card in early January.
Be Memorable....don't be a "wet noodle".....have some fun. Your customer has a sense of humor.
Make it personal....hand write something.....don't be lazy.
Bottom Line.....if you're just going through the motions like everyone else, why bother?
The paradox of insular language
1 year ago
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