Eric Barron Live's Unconventional Training Program

NEW YORK, NY November 26, 2007 - No workday is typical for a Manhattan real estate agent, but it rarely involves catching lobsters, driving cabs and hugging meter maids. That's exactly what agents at New York City brokerage The Real Estate Group (TREGNY) did during the launching event of a partnership with Eric Barron Live, a full-service sales coaching and training company. About 50 agents were split into small groups according to their level of experience in the industry and sent on a scavenger hunt designed to promote teamwork and showcase their sales ability. Each task was assigned a point value and had to be documented with Polaroid cameras. The agents, who only had an hour and a half to amass as many points as possible, always had to stick together.

"I learned a lot about teamwork and how to really make it work for you,'
says Michelle Jason, a veteran TREGNY agent. "Not to mention it was the most fun I've ever had at work!"

The Real Estate Group is the first brokerage firm in the city to implement this unconventional program. Unlike generic lectures that typically last no longer than a few sessions, the affiliation spans twelve weeks through February 2008. Monthly meetings focus on optimizing productivity, peer-to-peer coaching, targeting and achieving weekly goals and other business essentials. This reinforcement is designed to acquaint rookie agents with this NYC's residential market and keep veterans motivated into the winter months.

"EBL has customized a plan to make each agent at TREGNY accountable to themselves and the organization. Based directly upon agent and management feedback, EBL is touching on all aspects of the Business Plan - from networking and time management, to sales skills and goal setting. Most importantly, we are making sure the agents have fun during this journey while instituting sufficient consequences and rewards to keep everyone motivated," says Eric Barron, CEO of ericbarronlive.com.

For more information on this story or the partnership, please contact Mr.
Daniel Baum, C.O.O., The Real Estate Group at (212) 475-9000 ext. 202 or dbaum@tregny.com.