The most important person in the world

YOURSELF. Yes, you love your wife and kids and mom and dog - but you need to be the most important person in the world.

Now stop all the unnecessary and unplanned interruptions that are killing your productivity and take back control of your TIME.

Rejuvination is critical to your success. Some people need more than others. Go to the gym, go for a walk, go call a long lost friend, go shopping, go bury yourself in a great novel......go do something other than work.

You have no time??? BULLSHIT. You are so poor at managing your time, that you have none leftover.

Quick tip.....when your energy is the highest do the most important tasks that will make you money. If you are "on" at 10am, I better not see you picking up your dry cleaning.

Eric Barron Live's Unconventional Training Program

NEW YORK, NY November 26, 2007 - No workday is typical for a Manhattan real estate agent, but it rarely involves catching lobsters, driving cabs and hugging meter maids. That's exactly what agents at New York City brokerage The Real Estate Group (TREGNY) did during the launching event of a partnership with Eric Barron Live, a full-service sales coaching and training company. About 50 agents were split into small groups according to their level of experience in the industry and sent on a scavenger hunt designed to promote teamwork and showcase their sales ability. Each task was assigned a point value and had to be documented with Polaroid cameras. The agents, who only had an hour and a half to amass as many points as possible, always had to stick together.

"I learned a lot about teamwork and how to really make it work for you,'
says Michelle Jason, a veteran TREGNY agent. "Not to mention it was the most fun I've ever had at work!"

The Real Estate Group is the first brokerage firm in the city to implement this unconventional program. Unlike generic lectures that typically last no longer than a few sessions, the affiliation spans twelve weeks through February 2008. Monthly meetings focus on optimizing productivity, peer-to-peer coaching, targeting and achieving weekly goals and other business essentials. This reinforcement is designed to acquaint rookie agents with this NYC's residential market and keep veterans motivated into the winter months.

"EBL has customized a plan to make each agent at TREGNY accountable to themselves and the organization. Based directly upon agent and management feedback, EBL is touching on all aspects of the Business Plan - from networking and time management, to sales skills and goal setting. Most importantly, we are making sure the agents have fun during this journey while instituting sufficient consequences and rewards to keep everyone motivated," says Eric Barron, CEO of ericbarronlive.com.

For more information on this story or the partnership, please contact Mr.
Daniel Baum, C.O.O., The Real Estate Group at (212) 475-9000 ext. 202 or dbaum@tregny.com.

Wait...don't send those holiday cards just yet

C'mon, even American Express sends you a Happy Holidays card. Is this who you want to be associated with?

Stand Out....send a card in early January.

Be Memorable....don't be a "wet noodle".....have some fun. Your customer has a sense of humor.

Make it personal....hand write something.....don't be lazy.

Bottom Line.....if you're just going through the motions like everyone else, why bother?

What's your problem?

How many times has your co-worker, customer, spouse, or boss responded to you and you think to yourself, "what's your problem?". "They must be having a bad day."

Not so fast. Maybe you did or said something that caused the reaction. Have you ever thought about how the other person likes to receive information? How they like to communicate given a situation?

Remember, people's behavior is oftentimes situationally specific. It's your job, being the great communicator that you are, to give it to them the way, "they want to receive it."

This ain't easy. It takes practice, patience and will. It may cost you a lot of energy. But what's the payoff?

Networking - Shut up!!!

Are you touching enough people? Are you touching the right people?

Many people have no idea how to network. They feel it's just meeting people, attending events, and handing out and collecting business cards. Not to mention, making sure the other person knows "everything" about their business.

Remember, its not about you. It's about them. So shut up and let them talk!!! When you first meet someone, pay attention to their story. Pay attention to what they do and how you can possibly help them.

People like to talk about themselves. People like people who show a sincere interest in them. Who ask open ended questions, and build rapport. There will be plenty of time to share your story, a story that will be a lot more intriguing if they like you first.

A Satisfied Customer

Satisfaction.....a very tuff word to measure. Wouldn't it be great if all of our customers walked away from the sale satisfied or better yet, having their expectations exceeded?

I just gave it away. The key to a highly satisfied customer lies within what their initial expectations of the process were. If you walk into a movie expecting 2 thumbs, way up, and you only get 1 - you're dissatisfied. If you walk into a restaurant expecting to have a great steak and you have to send it back to the kitchen twice, your level of dissatisfaction quickly multiplies.

How do you know what your customer's expectations are? ASK THEM. This will also save you a lot of time working with people whose expectations of the process are completely unrealistic. This is not to say to completely give up on them. But if you don't think that a little knowledge and a little salesmanship can bring them back to reality....it's time to move on.