Who cares what they think!!!

We often seek out advice from others to be sure that our decisions, ideas and choices make sense. Oftentimes, their opinions have great influence.

Here's the problem...if they don't understand how your target audience thinks and acts, their opinion doesn't matter. How dare you limit yourself based upon someone's advice and input, who may be very bright and have tons of "experience and knowledge", but is clueless about the market you are trying to reach.

"General" business sense only goes so far. It's kind of like "mass marketing" - an archaic way of thinking compared to "target marketing". Why do you think companies spend so much money on focus group research? Because they want direct feedback from the people they hope to buy their product/service.

Wouldn't you be better off getting feedback from the people using your product or service? Who cares what other's think!!!