What are you giving?

What have you given your customers or referral sources that you feel has earned their loyalty or gotten their attention?

So many sales people complain to me that they don't have the budget in order to "woo" others. What a crock!!!

You don't need to spend a dime to give, "great information". People love information that is user friendly, targeted and thoughtful. Great information allows people to make great, educated decisions. So many sales people feel like they need to "hoard" info and that's why they have the reputation of being "sneaky".

What information are you passing along? How often? In what format? Is it valuable to the person receiving it?

Give great information and your phone will ring off the hook with new business!!!