Informational Interviews

Quick Tip...

If you're not sure where to locate the best people to reach out to, a good place to start is industry specific trade magazines. Pay close attention to the, "people on the move" section. You will not only find a great person to contact, but a little background info as well. Most of these publications are on file at the library. Have fun!

Google you?

What comes up when you google your name or your business? Do you like what you see? Is it accurate? Is it updated?

If not, you only have yourself to blame. It's up to YOU to put information out in the universe for it to get "noticed" by search engines. Have you been quoted in an article recently? Have you made an effort to get your name in the press? Have you offered to write an article for a local trade paper specific to your business? Have you made an effort to "SEO" (search engine optimize) your website? Do you blog?

Lots of no answers to the above questions will not only make you invisible on the web, but even worse, may allow inaccurate content about who you are and what you do to materialze for all the world to see.

Take action!!! People, for better or worse, believe the "written word".

What's your brand?

Everyone needs one. I don't care how small your company is. I don't care if you are simply an independent contractor working for a larger firm. When people say your name, what do they associate it with? Are you memorable for something?

Volvo = safety

It's that simple. You can't be everything to everyone.

Stay true to yourself. Have a little fun. Be passionate about what you do. And for god's sake...be memorable.

So....what's your brand?

Wait...don't send those holiday cards just yet

C'mon, even American Express sends you a Happy Holidays card. Is this who you want to be associated with?

Stand Out....send a card in early January.

Be Memorable....don't be a "wet noodle".....have some fun. Your customer has a sense of humor.

Make it personal....hand write something.....don't be lazy.

Bottom Line.....if you're just going through the motions like everyone else, why bother?